Binge eaters welcome here
A SAFE, COMPASSIONATE SPACE TO HEAL BINGE EATING
Imagine what life would look like if . . .

  • you didn’t find yourself eating for every reason other than hunger?
  • you could stop feeling trapped in a diet-binge cycle that steals your dreams?
  • you could end the all-consuming, shame-filled, secretive madness of bingeing?
Maybe you don’t believe that this could even be true for you.

I know I didn’t.
HI, I’M MARTHA AYIM, MA | LEVEL-3 IFS TRAINED | MASTER COACH CERTIFIED
I was a binge eater for nearly 35 years. My lowest moment was trying to stop a binge by throwing a cake in the kitty litter (didn’t work by the way).

I tried everything to stop bingeing and have the scars to prove it. (No, lap band surgery didn’t work for me either.)

I went from on the couch to under the knife.

I went from fad diets to clinical treatment.

And yet, I still binged.


I swore I’d either find my way out of binge eating or die trying.

Well, I did find my way out, and now I help other people find their way out too.


I’m trained to the highest level in both IFS and life coaching and have helped many people stop bingeing.

Did you know that Internal Family Systems is recognized by SAMHSA* as a trauma-informed, evidence-based approach and that it emerged, in large part, from actually listening to binge eaters?

I know, right?

How often does 
that happen?

How would it change your life if you could feel the confidence around food and weight you’ve been longing for?

There comes a time when you realize you’re successful in every other area of your life but still get sucker punched by a bread basket

And there comes a time when your eating feels so out of control and you know that now is the time to get help.


*Substance Abuse & Mental Health Services Administration
If you’re anything like me, you’ve probably tried countless things to stop bingeing:

  • maybe your therapist is amazing, but you notice that sometimes you really need help between your weekly Monday at 9 am sessions
  • maybe your trainer is knowledgable and inspiring, but seem leaps ahead of where your body is
  • maybe your gym membership includes state-of-the-art machines, plush towels, and a soothing spa, but you can't seem to get your butt there to use any of it
  • maybe the latest guru sounds compelling, but seemly rigidly focused in one direction
  • maybe your nutritionist is brilliant but you've felt too ashamed to tell her about your bingeing, which has meant there's only so much she can help you with
  • maybe all of them are awesome in their own ways, but add up to a ton of money and haven’t stopped the bingeing for good.
Maybe you’re starting to wonder if you’re broken or unfixable.

I’ve worked with so many people who’ve come to me believing this. They feel so ashamed and guilty because they can’t stop bingeing.

Many have been told they just weren’t committed or trying hard enough. And 
that was often from people they’d hired to help them!
I can promise you, it’s not you. You’re not broken or unfixable.

If you’re in this place right now, I assure you that I can help you make sense of what’s happening.

If any part of this sounds familiar, scroll down to learn more about how I can help you in my membership.

But first!


Here's what a few of my clients say about working with me.

Client love
DR MICHELLE ARANT
48, Executive Coach
Working with Martha has been the BEST investment in my emotional and physical health that I have ever made! I’ve saved so much money because I no longer buy food for binge sessions. She also helped me in every other area of my life.
DR SONIA WRIGHT
Physician
If you have the chance to coach with Martha, do not hesitate, grab that opportunity and run with it. It will change your life. Since working with Martha, I have found peace around food and with my body that I never imagined possible for me. 
NICOLE TERWEY
35, Personal Trainer
Thanks to Martha’s brilliant coaching, I'm flourishing in ways I never believed possible, including losing weight peacefully. Knowing what I’m truly capable of is one of the greatest gifts of having worked with Martha.
DR CRIS BERLINGERI
Physician
The investment in working with Martha is beyond worth it. I would do it all over again without any hesitation and recommend her to ANYONE wanting to heal their bingeing. I will always be thankful for Martha and thankful for myself for investing in her services.
GEMMA KEYS, FCA 
44, Chartered Accountant
Since working with Martha, I have found peace around food and with my body that I never imagined possible for me. This program is a game changer—it changed my life. It will be the greatest gift you can ever give yourself.
BILLIE H EDWARDS
61, Model
If you want profound insight into why you do what you don't want to do, give Martha a go. Since working with Martha, I haven’t binged in a year. I've kept off 25 pounds and started modelling again. She’s worth your investment.
The Soulfull Academy gives you
Highly personalized, live coaching from a master coach who’s been there so you never have to feel misunderstood again.
A trauma-informed, evidence-based approach to help you understand why the bingeing is happening.
A shame-free, compassionate space so you can feel held in a sacred, safe environment.
Weekly coaching calls on Zoom so you can conveniently access regular support from anywhere.
Recordings of calls so you can catch the calls you can’t attend live or re-listen to calls whenever it suits you.
An Ask Martha forum so you can ask questions any time.
Strategies to apply tools and concepts so you can start getting results now.
Classes, worksheets and other resources so you have a guide as you heal your bingeing.
The ability to stay anonymous if that’s what you prefer so you can enjoy all the benefits of joining without sharing your name.
A members’-only website so you can conveniently access everything in one place!
A community of other amazing people just like you so you can be inspired and supported by people who totally get you.
More client love

I started binge eating and dieting at 12. I don’t remember my life without it. At 42, I was hiding my binging more than ever, restricting constantly and irritable every damn day. I needed help. I sought out an eating disorder psychologist, it didn’t work. I felt like nothing was ever going to work. And then . . . I found Martha. She is a game changer. Martha has taught me how to manage my mind which gives me the power to create the life I want. I lost all “the weight.” I am the thinnest I’ve ever been and I didn’t diet. But you know what? That isn’t the best part. I am living life in a way I never even knew was possible. I am learning how not to hide from emotions, risks or goals. I have a completely different approach to my marriage and career, and both are far better for it. I am grateful to have Martha, a powerful coach, by my side.

Valerie Roedel, 43, Certified Public Accountant

Until I met Martha, I didn’t realize that I met the diagnostic criteria for binge eating disorder, and I’m a physician! I didn’t understand or consider the idea that dieting or having strict rules about eating can actually trigger binges or overeating. I didn’t realize that my issues with eating and my weight really stemmed from a lack of self-regard. After just a few short weeks of working with Martha, my binges completely stopped. I’ve lost weight, and the tools I’ve learned with Martha have set me on a path to freedom around food.

Dr. Allison Castro, 35, Anesthesiologist

Martha’s coaching has changed the way I think about food completely. I have not binged since Martha coached me. Although I have done a variety of other therapy methods over the years, the Internal Family Systems work has been a game-changer for me. I haven’t even had the desire to binge since exploring my parts! I haven’t felt this good about myself and my thoughts about food in my entire adult life. After binging for over 25 years, I am so thankful for the gift of Martha’s warm and supportive coaching style and the safe space she creates.

Kerry, 38, Nurse

I found Martha’s membership to be open, caring, warm, and welcoming. I really appreciated Martha’s coaches’ thoughtful, timely feedback to my emails, as well as the focused attention, coaching, and helpful answers to my questions and other member's questions on the weekly calls with Martha. I got a lot out of reading the answers to questions on the Ask Martha forums. I am feeling empowered for the first time in my life in my choices around food and wanting to really listen to my own voice. I truly feel grateful for the opportunity to be open and brave and put my thoughts and feelings out there. Thank you for creating a safe space and teaching me to hold space for myself.

Elizabeth, High School Teacher
There comes a time when you know that now is the time to get help. Enroll in my membership today! 
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